USL Super League

USL Super League

Information based on 2023 FDD

Other · Other

Investment min
$14M
Total: $14M–$19M
Avg gross revenue
N/A
Unit-level, 2023
Franchise fee
$10M
Per current disclosure
Royalty
$200,000/yr
Locations
Franchising since 1996

Description

What is USL Super League?

The USL Super League represents a groundbreaking opportunity in professional women's soccer, positioned as a premier Division II league in the United States. As part of the United Soccer League's comprehensive ecosystem, this innovative franchise opportunity allows entrepreneurs to be at the forefront of the rapidly growing women's sports movement.

Operating under the established USL banner, which has been revolutionizing American soccer since 1996, franchise owners benefit from a proven operational model and comprehensive support system. The Super League is designed to create a new standard in women's professional soccer, offering high-level competition while fostering community engagement and youth development.

What sets the USL Super League apart is its strategic approach to market selection and sustainable business operations. Franchise owners have the unique opportunity to develop both athletic and business talent in their communities, while building a powerful brand that resonates with the growing base of soccer enthusiasts across America.

The league emphasizes creating meaningful connections between teams and their local communities, fostering an environment where young athletes can aspire to professional careers. Each franchise serves as more than just a sports team – it's a platform for community development, youth engagement, and economic growth in their respective markets.

With women's soccer experiencing unprecedented growth globally, USL Super League franchises are positioned to capitalize on this momentum while making a lasting impact on the sport's landscape in North America. This opportunity combines the thrill of professional sports ownership with the satisfaction of advancing women's athletics and community development.
  • Nearly three decades operational experience
  • Premium professional sports franchise opportunity
  • Established league with regulatory framework
  • Institutional-grade investment positioning
  • Exclusive territory rights potential
  • Professional sports industry exposure

Location Analysis

Where USL Super League wins

The USL Super League represents a unique opportunity in the professional women's soccer landscape, though it's currently in its pre-launch phase with plans for expansion across multiple markets. As a division of the United Soccer League, the Super League is positioned to establish a strong presence in markets that complement existing USL men's teams while targeting underserved metropolitan areas with passionate soccer fan bases. The league's strategic approach focuses on mid-sized markets that can support professional women's soccer but may be overlooked by the NWSL.

Ideal locations for USL Super League franchises typically include metropolitan areas with populations between 500,000 and 2 million, strong youth soccer participation rates, and demonstrated support for existing soccer programs. Key success factors include access to suitable stadium facilities (10,000-20,000 capacity), robust corporate partnership opportunities, and demographics showing high interest in women's sports.

Potential franchisees should focus on markets with proven soccer culture, strong youth development programs, and limited professional sports competition. The most promising opportunities exist in growing metropolitan areas across the Southeast, Mountain West, and Midwest regions where existing USL infrastructure can support operational efficiencies. Market analysis should consider factors such as median household income, population growth trends, and the presence of college soccer programs that can feed into the professional pathway.
Total US locations
N/A
Franchise units
N/A
Corporate locations
0
Avg. sq. footage
N/A
Territory check

Is your territory available?

We'll take you through a few quick questions, then USL Super League confirms availability directly.

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Availability

Financial Analysis

The numbers behind USL Super League

Avg gross revenueN/A
Investment range$13,677,450 – $18,771,900
Investment midpoint$16,224,675
Brand fundN/A
Royalty$200,000/yr
Franchise fee$10,000,000
Min. net worth
Min. liquid capital
USL Super League represents a premium-tier sports franchise opportunity with investment requirements of $13.7M to $18.8M, positioning it among the highest-capital franchise investments available. This investment level dramatically exceeds the sub-sector average of $319K-$553K, indicating an institutional-grade opportunity requiring substantial liquid capital and sophisticated financing structures. Established in 1996, the franchise demonstrates nearly three decades of operational experience, though limited unit count transparency suggests careful due diligence regarding system growth trajectory and market penetration is essential.

The professional sports industry benefits from strong consumer engagement and media rights opportunities, though regulatory complexities and market exclusivity create unique operational considerations. This investment level typically attracts high-net-worth individuals, investment groups, or institutional investors with extensive sports industry experience and multi-million dollar liquid capital requirements.

Given the substantial capital commitment, prospective investors should evaluate territory rights, league governance structures, and long-term market viability carefully. The premium investment threshold suggests significant infrastructure requirements, including facilities, equipment, and operational systems. Ideal investors likely possess sports management experience, substantial financial resources exceeding the initial investment for working capital, and understanding of professional sports business models. The franchise's longevity indicates established operational frameworks, though investors must thoroughly review the FDD to understand unit performance metrics, territory availability, and franchisor support structures before making investment decisions.
Did you know? Did you know that launching your own USL Super League franchise - bringing professional women's soccer to your community - requires a total investment between $13,677,450 and $18,771,900, which includes the $10 million franchise fee plus all the stadium, training facilities, player salaries, and operational costs needed to field a competitive Division I women's soccer team?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$14M–$19M
Most common
$13,677,450
Minimum
$16,224,675
Midpoint
$18,771,900
Maximum

Per FDD Item 7, total initial investment ranges from $13,677,450 to $18,771,900. The midpoint $16,224,675 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

2023 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for USL Super League's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2023 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a USL Super League franchise typically ranges between $13,677,450.00 and $18,771,900.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

USL Super League
USL Super League
N/A avg revenue · 0+ US franchises

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