Wag N' Wash

Wag N' Wash

Information based on 2024 FDD

Pets · Pet Retail

Investment min
$513K
Total: $513K–$1M
Avg gross revenue
$1M
Unit-level, 2024
Franchise fee
$50K
Per current disclosure
Royalty
2% - 4%
Locations
18
Franchising since 2006

Description

What is Wag N' Wash?

Wag N' Wash is a comprehensive pet care destination that has been delighting pet parents since 1999 with its unique combination of premium services and retail offerings. This innovative franchise concept goes beyond the traditional pet store model by providing a complete suite of pet care solutions under one roof.

At the heart of Wag N' Wash is their commitment to celebrating the bond between pets and their owners. The stores feature professional grooming services delivered by skilled groomers who prioritize both the comfort and aesthetic needs of each pet. Their signature self-wash stations offer a convenient, mess-free solution for pet parents who prefer a hands-on approach, complete with professional-grade equipment and premium grooming products.

The retail portion of the business showcases carefully curated selections of natural pet foods, including premium brands like NutriSource, Fromm, and Orijen. Their in-store bakery offers fresh-baked, healthy treats that pets love, while their extensive collection of toys, accessories, and wellness products ensures that every pet's needs are met.

What sets Wag N' Wash apart is their exceptional customer service and community-focused approach. Their knowledgeable staff provides expert guidance on pet nutrition and care, creating a welcoming environment where both pets and their owners feel valued. The franchise has built a loyal customer base through their rewards program and commitment to offering high-quality products and services at competitive prices.

For entrepreneurs passionate about pets, Wag N' Wash represents an opportunity to own a business that combines retail, services, and community engagement in the growing pet care industry.
  • Multi-revenue stream business model
  • Premium natural pet food focus
  • Professional grooming services included
  • Self-service dog wash facilities
  • 25+ years operational experience
  • Above-average revenue performance

Location Analysis

Where Wag N' Wash wins

Wag N' Wash, established in 1999, maintains a strategic presence across multiple states with locations nationwide. The franchise demonstrates particular strength in Colorado, with significant presence in Maryland and Virginia, indicating successful market penetration in affluent, pet-friendly suburban communities. Their flagship location in Colorado Springs exemplifies their positioning in active lifestyle communities, while their strong average rating across thousands of customer reviews validates their service quality and market acceptance.

The franchise's geographic distribution reveals a calculated focus on upper-middle-income areas with high pet ownership rates. Beyond their Mountain West stronghold in Colorado, their robust East Coast presence across Maryland, Virginia, and Massachusetts demonstrates successful adaptation to densely populated, high-income corridors. The franchise has also established a strategic presence in markets like Washington and Minnesota, while maintaining selective expansion into states like Texas, Illinois, and Michigan.

Growth opportunities exist in underserved Western states and the Southeast, where pet industry spending continues to rise. Ideal expansion locations feature proximity to residential areas with median household incomes above $75,000, strong retail corridors, and complementary pet-focused businesses. The current geographic footprint, covering a portion of U.S. states, suggests significant room for expansion, particularly in untapped markets within existing successful territories.
Total US locations
24
Franchise units
18
Corporate locations
6
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Wag N' Wash

Avg gross revenue$1,373,498
Investment range$513,320 – $1,317,900
Investment midpoint$915,610
Brand fund3.5%
Royalty2% - 4%
Franchise fee$49,900
Min. net worth
Min. liquid capital
Wag N' Wash requires a substantial investment of $513,320 to $1,317,900, positioning it as a premium franchise opportunity within the pet retail sector. This investment range significantly exceeds sub-sector averages of $320,858 to $773,477, reflecting the brand's comprehensive service model combining retail, grooming, and self-service facilities. The higher capital requirements suggest extensive build-out costs for specialized equipment, grooming stations, and premium retail fixtures.

The pet industry demonstrates exceptional resilience and growth, driven by increasing pet ownership and humanization trends. Pet owners consistently prioritize their animals' health and wellness, creating stable demand for premium products and services. The franchise's multi-revenue stream approach—combining natural pet food retail, professional grooming, self-service washing, and specialty products—provides diversified income sources within a single location.

With 24 units established since 1999, Wag N' Wash represents a mature but deliberately scaled system. This measured growth suggests selective expansion and strong unit economics, though limited scale may impact brand recognition compared to larger competitors. The reported gross revenue of $1,373,498 exceeds sub-sector averages by approximately 29%, indicating strong unit-level performance potential.

Ideal investors should possess substantial liquid capital and operational management experience, particularly in service-oriented businesses. The complex operational model requires hands-on leadership or experienced management teams. Multi-unit development opportunities may exist for qualified investors seeking portfolio expansion within protected territories.
Did you know? Did you know that launching your own Wag N' Wash pet grooming and self-service dog wash franchise requires a total investment between $513,320 and $1,317,900, which covers everything from the $49,900 franchise fee to equipment, buildout, and working capital needed to help pampered pups look their best in your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$513K–$1M
Most common
$513,320
Minimum
$915,610
Midpoint
$1,317,900
Maximum

Per FDD Item 7, total initial investment ranges from $513,320 to $1,317,900. The midpoint $915,610 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$2M$2M$1M$800K$400KN/A
$1M
$1M
$1M
2022
2023
2024
Avg
$1M
YOY change (2023 -> 2024)
+1%

According to Item 19 of the Franchise Disclosure Document, Wag N' Wash has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+71% YoY
3024181260
2017
2018
2019
2020
2021
2022
2023
2024
24 units open as of 2024 FDD+10 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Wag N' Wash's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Wag N' Wash franchise typically ranges between $513,320.00 and $1,317,900.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Wag N' Wash
Wag N' Wash
$1M avg revenue · 18+ US franchises

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