Waxing the City
Personal Care Services · Waxing & Sugaring
Description
What is Waxing the City?
What sets Waxing the City apart is their dedication to creating a welcoming, professional environment where clients feel completely at ease. Their service menu includes a comprehensive range of face and body waxing options, from eyebrow shaping to full-body services, all performed using their proprietary wax formulas designed for optimal results and minimal discomfort.
The franchise has earned a stellar reputation for its attention to cleanliness, professionalism, and customer satisfaction, as evidenced by countless positive reviews praising their skilled technicians and comfortable atmosphere. Each location maintains high standards of hygiene and employs state-of-the-art techniques and products to ensure the best possible experience for clients.
For entrepreneurs, Waxing the City offers a proven business model in the growing personal care industry. The brand provides comprehensive training, marketing support, and ongoing operational guidance to help franchise owners succeed. With a strong focus on customer service and repeat business, Waxing the City has established itself as a trusted name in the beauty and wellness sector, making it an attractive opportunity for those looking to enter the personal care industry.
- 20+ years proven operational history since 2003
- 150 active units demonstrating system stability
- Above-average revenue performance in subsector
- Specialized Cerologists® professional training program
- Custom-formulated wax for gentle hair removal
- Comprehensive beauty services including lash lifts and brow treatments
Location Analysis
Where Waxing the City wins
The strong presence in Texas and New Jersey suggests successful penetration in high-density, affluent suburban markets. These locations typically benefit from strong disposable income and beauty-conscious demographics. The franchise shows particular success in metropolitan areas with young professionals and fashion-forward consumers.
Significant expansion opportunities exist in underserved regions, particularly in the Northeast and West Coast markets where beauty service demand remains high. Ideal locations feature proximity to upscale retail centers, fitness facilities, and professional office complexes, with demographic indicators including median household incomes above $75,000 and female populations aged 25-54.
Prospective franchisees should focus on high-traffic retail corridors in affluent suburban areas with limited competition from established waxing services. Key success factors include visibility from major thoroughfares, adequate parking, and positioning near complementary beauty and wellness businesses.
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Financial Analysis
The numbers behind Waxing the City
The personal care industry benefits from recession-resistant demand as consumers prioritize self-care and grooming services. The waxing segment particularly appeals to time-conscious professionals seeking convenient, professional hair removal solutions. With 150 units since 2003, the system demonstrates steady expansion and operational maturity over two decades.
The franchise's 20-year operational history provides proven systems and brand recognition, while the moderate unit count suggests selective expansion rather than aggressive scaling. This approach may indicate stronger territorial protection but potentially limits brand awareness in untapped markets.
Key considerations include the specialized nature of services, seasonal demand fluctuations, and competition from both independent salons and emerging at-home hair removal technologies. The higher investment requirement demands careful market analysis and demographic assessment for territory viability.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $325,393 to $603,879. The midpoint $464,636 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Waxing the City has an average gross revenue of $544K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Waxing the City's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Waxing the City franchise typically ranges between $325,393.00 and $603,879.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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