We Insure Agency

We Insure Agency

Information based on 2024 FDD

Financial Services · Insurance

Investment min
$44K
Total: $44K–$137K
Avg gross revenue
N/A
Unit-level, 2024
Franchise fee
$50K
Per current disclosure
Royalty
25% - 45%
Locations
197
Franchising since 2009

Description

What is We Insure Agency?

We Insure Agency stands as a dynamic and innovative player in the insurance industry, offering entrepreneurs a proven path to success in the lucrative insurance brokerage sector. Since 2009, We Insure has revolutionized the traditional insurance agency model by providing franchise owners with comprehensive support, cutting-edge technology, and access to multiple top-rated insurance carriers.

What sets We Insure apart is their unique business model that eliminates many of the traditional barriers to entry in the insurance industry. Franchise owners benefit from established carrier relationships, robust back-office support, and sophisticated marketing systems that enable them to focus on growing their business rather than administrative tasks.

The franchise's success is evident in their exceptional customer satisfaction ratings, with clients consistently praising their transparent approach, competitive pricing, and outstanding service. We Insure agencies offer a full spectrum of insurance products, including home, auto, life, and commercial coverage, allowing franchise owners to serve diverse client needs under one roof.

For entrepreneurs seeking a scalable business opportunity, We Insure provides comprehensive training, ongoing support, and a proven operational framework. Their technology-driven platform empowers franchise owners to compete effectively in today's digital marketplace while maintaining the personal touch that clients value. With a strong presence across multiple states and a track record of steady growth, We Insure represents an attractive opportunity for individuals looking to build a sustainable business in the financial services sector.
  • Comprehensive multi-line insurance coverage
  • Data-driven pricing for competitive value
  • People-led service approach
  • 15 years proven system experience
  • 198 established franchise locations
  • Personal and commercial expertise

Location Analysis

Where We Insure Agency wins

We Insure Agency demonstrates a strategic geographic presence across multiple states, with widespread coverage concentrated primarily in key insurance markets. The franchise maintains a strong presence in Florida, with notable operations in Washington, and established clusters across California, Illinois, and Michigan, suggesting a deliberate expansion strategy in diverse economic regions. The franchise's strong customer satisfaction ratings across numerous reviews indicates consistent service quality and operational success across markets.

The franchise's footprint reveals a focus on states with high insurance demand and diverse risk profiles, from Florida's natural disaster coverage needs to Michigan's auto insurance market. This geographic diversity helps buffer against regional economic fluctuations while creating multiple growth opportunities. The significant concentration in Florida suggests strong performance in markets with frequent insurance needs and high policy turnover.

Ideal locations for new franchises typically include metropolitan areas with growing populations, high homeownership rates, and active small business communities. Success factors include proximity to business districts, visibility from major thoroughfares, and demographics indicating insurance needs (homeowners, small businesses, aging populations). Emerging opportunities exist in underserved markets within the current multi-state footprint, particularly in growing suburban areas where insurance needs are expanding with population growth.
Total US locations
198
Franchise units
197
Corporate locations
1
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind We Insure Agency

Avg gross revenueN/A
Investment range$44,445 – $136,945
Investment midpoint$90,695
Brand fund3%
Royalty25% - 45%
Franchise fee$50,000
Min. net worth
Min. liquid capital
We Insure Agency presents a mid-tier investment opportunity with total capital requirements ranging from $44,445 to $136,945, positioning slightly above the insurance sub-sector average minimum but extending beyond typical maximums. This investment structure suggests comprehensive startup support including technology platforms, initial marketing, and operational infrastructure typical of full-service insurance agencies.

The insurance sector benefits from recession-resistant characteristics and mandatory coverage requirements, providing stable demand fundamentals. Digital transformation trends favor agencies offering comprehensive multi-line coverage across personal, commercial, and specialty products, aligning with We Insure's diversified portfolio approach.

With 198 units and 15 years of operation since 2009, the system demonstrates solid maturity and measured expansion. This unit count indicates established operational systems and proven replication capabilities, though brand recognition may vary regionally compared to national carriers.

The business model requires relationship-building expertise and regulatory compliance knowledge, making it suitable for professionals with sales backgrounds or existing insurance experience. Multi-line capabilities suggest potential for account growth and cross-selling opportunities within established client bases.

Ideal investors should possess strong liquid capital reserves beyond initial investment for working capital and business development. Professional backgrounds in financial services, sales, or business development align well with agency operations. Markets with growing populations, new construction, or underserved commercial segments present optimal conditions. Prospective franchisees must review the FDD thoroughly and conduct comprehensive due diligence before investment decisions.
Did you know? Starting your own We Insure Agency franchise requires a total investment between $44,445 and $136,945, which includes the $50,000 franchise fee and covers everything you need to launch your independent insurance agency and start helping clients protect what matters most to them.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$44K–$137K
Most common
$44,445
Minimum
$90,695
Midpoint
$136,945
Maximum

Per FDD Item 7, total initial investment ranges from $44,445 to $136,945. The midpoint $90,695 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

-14% YoY
300240180120600
2018
2019
2020
2021
2022
2023
2024
198 units open as of 2024 FDD-31 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for We Insure Agency's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a We Insure Agency franchise typically ranges between $44,445.00 and $136,945.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

We Insure Agency
We Insure Agency
N/A avg revenue · 197+ US franchises

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