Whats In The Bowl Pet Shop

Information based on 2024 FDD

Pets · Pet Retail

Investment min

$181K

Total: $181K–$409K

Avg gross revenue

$876K

Unit-level, 2024

Franchise fee

$35K

Per current disclosure

Royalty

of gross revenue

Locations

Franchising since 2020

Description

What is Whats In The Bowl Pet Shop?

What's In The Bowl Pet Shop represents an innovative approach to pet retail, offering a unique and personalized shopping experience for pet owners and their beloved companions. Founded in 2016, this emerging franchise has quickly established itself as a distinctive presence in the competitive pet retail market.

Unlike traditional pet stores, What's In The Bowl focuses on creating an intimate, boutique-style environment where customers can discover premium pet products, nutritional supplies, and specialized pet care items. The shop's concept centers around educated pet care, with staff members trained to provide expert advice on pet nutrition, wellness, and lifestyle needs.

The store's layout is thoughtfully designed to create an engaging shopping experience, with dedicated sections for different pet categories and interactive areas where pets can sample products. This hands-on approach helps pet owners make informed decisions about their purchases, ensuring both pet and owner satisfaction.

What's In The Bowl differentiates itself through its commitment to carrying carefully curated, high-quality products, including natural and organic options. The franchise emphasizes building lasting relationships with customers through personalized service and regular educational events about pet health and care.

For potential franchisees, What's In The Bowl offers a business model that combines the growing pet care industry with a modern retail concept. The franchise provides comprehensive training programs, marketing support, and ongoing operational guidance to help franchise owners succeed in their local markets. With the pet industry's continued growth and increasing focus on pet wellness, What's In The Bowl positions itself as a forward-thinking option in the pet retail space.

Lower barrier to entry investment
Recession-resistant pet industry fundamentals
Ground floor franchise opportunity
Growing pet humanization market trends
Specialized pet retail focus
Emerging brand growth potential

Location Analysis

Where Whats In The Bowl Pet Shop wins

Whats In The Bowl Pet Shop, established in 2016, currently maintains a small company-owned presence with no active franchise units, indicating a nascent franchise system in the early stages of development. While the limited geographic footprint presents challenges in assessing performance metrics, it also offers significant first-mover advantages for early franchise investors in untapped markets. The pet retail sector has demonstrated resilient growth, with the U.S. pet industry reaching $123.6 billion in 2021, suggesting substantial market potential for expansion. Ideal locations for new franchises should prioritize middle to upper-income suburban areas with high pet ownership rates, typically requiring 2,000-3,000 square feet in high-visibility shopping centers or standalone locations. Key demographic indicators include households with disposable income above $75,000 annually and a high concentration of families and pet owners. Strategic positioning near complementary businesses such as veterinary clinics, grooming services, and residential communities can enhance foot traffic. While the limited operational history and absence of franchise units presents some risk, it also offers early adopters the opportunity to secure prime territories in a growing market segment. Prospective franchisees should focus on metropolitan areas with strong pet-spending patterns and consider locations with minimal competition from established national pet retailers.

Total US locations

Franchise units

N/A

Corporate locations

Avg. sq. footage

N/A

Territory check

Is your territory available?

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Availability

Financial Analysis

The numbers behind Whats In The Bowl Pet Shop

Avg gross revenue$875,532

Investment range$180,650 – $408,500

Investment midpoint$294,575

Brand fund1% - 3%

Royalty5%

Franchise fee$35,000

Min. net worth—

Min. liquid capital—

What's In The Bowl Pet Shop requires an initial investment of $180,650 to $408,500, positioning it as an accessible entry point in the pet retail sector. This investment range sits below sub-sector averages of $320,858 to $773,477, making it attractive for first-time franchisees or those seeking lower capital requirements. The pet retail industry benefits from recession-resistant fundamentals, with Americans consistently prioritizing pet care spending even during economic downturns. The reported gross revenue of $875,532 falls below the sub-sector average of $1,066,718, though this may reflect the system's early development stage since its 2016 establishment. With only two operational units, the franchise represents a ground-floor opportunity but also carries inherent risks associated with limited operational history and unproven scalability. The small system size may limit brand recognition and purchasing power compared to established competitors. Ideal investors should possess strong local market knowledge and hands-on operational capabilities, as emerging franchise systems typically require more direct involvement. The pet industry's continued growth, driven by humanization trends and increased pet ownership, provides favorable market conditions. However, prospective franchisees must carefully evaluate territory protection, ongoing support infrastructure, and the franchisor's capacity to provide comprehensive training and operational guidance. Due diligence should focus on understanding the business model's competitive positioning within increasingly crowded pet retail markets and assessing long-term system development plans.

Did you know? Did you know that opening your own Whats In The Bowl Pet Shop franchise - where you'll help pet parents find premium nutrition and specialty products for their furry family members - requires a total investment between $180,650 and $408,500, which includes the $35,000 franchise fee plus all the startup costs needed to stock your shelves, set up your store, and launch your pet-focused business in your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$181K–$409K

Most common

$180,650

Minimum

$294,575

Midpoint

$408,500

Maximum

Per FDD Item 7, total initial investment ranges from $180,650 to $408,500. The midpoint $294,575 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$1M$800K$600K$400K$200KN/A

—

$876K

2022

2023

2024

Avg

$292K

YOY change (2023 -> 2024)

—

According to Item 19 of the Franchise Disclosure Document, Whats In The Bowl Pet Shop has an average gross revenue of $876K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

322110

2021

2022

2023

2024

2 units open as of 2024 FDD+2 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Whats In The Bowl Pet Shop's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment

FDD Item 7 · PDF

Financial performance representations

FDD Item 19 · PDF

Members-only items

Executive team

FDD Item 2 · PDF

Litigation

FDD Item 3 · PDF

Bankruptcy

FDD Item 4 · PDF

Franchisor assistance

FDD Item 11 · PDF

Members only

Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Whats In The Bowl Pet Shop franchise typically ranges between $180,650.00 and $408,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Whats In The Bowl Pet Shop

$876K avg revenue · 0+ US franchises

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