A Place At Home
Senior Care · In-Home Care Provider
Description
What is A Place At Home?
The franchise's success is driven by its unique CARE model: Compassionate, Attentive, Respectful, and Ethical service delivery. Each location is owned and operated by caring entrepreneurs who are deeply committed to improving the lives of seniors in their communities. The brand's comprehensive care solutions include personal care assistance, companion care, care coordination, and staffing services for senior living communities.
What sets A Place At Home apart is their personalized approach to matching caregivers with clients, ensuring compatibility and comfort for both parties. Their rigorous caregiver screening process and ongoing training programs guarantee that clients receive the highest standard of care. The franchise has consistently received outstanding reviews from families, highlighting their responsive communication, professional staff, and genuine commitment to enhancing the quality of life for seniors.
As the aging population continues to grow and the demand for quality in-home care increases, A Place At Home has positioned itself as a trusted partner in senior care. Their proven business model, comprehensive support system, and dedication to excellence make them a standout choice in the senior care industry. The franchise's rapid growth across multiple states testifies to the effectiveness of their approach and the strong market demand for their services.
- Above-average revenue performance ($1,499,202 vs $1,368,298 subsector average)
- Below-average investment requirements for market entry
- 12-year operational track record since 2012
- Comprehensive CARE philosophy framework
- Growing senior care market with demographic tailwinds
- Family-founded with personal caregiving experience
Location Analysis
Where A Place At Home wins
The franchise's geographic distribution reveals a focus on markets with aging populations and higher median household incomes. Significant market presence in regions like Texas and Virginia indicates successful penetration in areas with growing senior demographics. The high customer satisfaction ratings suggest effective operational standards that translate well across different markets.
Ideal locations for new franchises should target metropolitan areas with: 1) populations over 100,000 with 15%+ aged 65 and older, 2) median household incomes above $60,000, and 3) limited competition in professional home care services. The considerable gap between current coverage and total market potential indicates substantial expansion opportunities, particularly in underserved Northeastern and Western markets where aging populations and healthcare spending are high.
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Financial Analysis
The numbers behind A Place At Home
Established in **2012 with 34 active units**, the franchise demonstrates strong financial performance with **gross revenue of $1,499,202**, which exceeds the subsector average of $1,368,298 by $130,904. This superior revenue performance, combined with below-average investment requirements, creates an attractive return profile for potential franchisees.
The business model addresses critical market needs as families increasingly prefer aging-in-place solutions over institutional care. A Place At Home's comprehensive CARE philosophy (Compassionate, Accountable, Respectful, Ethical) and specialized service offerings including companion care, medication management, and care coordination position it well in this growing market.
Ideal investors should possess **liquid capital meeting franchise requirements** and demonstrate strong people management skills for caregiving staff oversight. Healthcare or service industry experience proves advantageous, though comprehensive training bridges knowledge gaps. Markets with aging populations and higher disposable incomes present optimal opportunities.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $89,985 to $168,092. The midpoint $129,039 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, A Place At Home has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for A Place At Home's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a A Place At Home franchise typically ranges between $89,985.00 and $168,092.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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