Crunch

Crunch

Information based on 2024 FDD

Fitness · Fitness Centers

Investment min
$918K
Total: $918K–$4M
Avg gross revenue
$2M
Unit-level, 2024
Franchise fee
$25K
Per current disclosure
Royalty
5%
of gross revenue
Locations
359
Franchising since 2010

Description

What is Crunch?

Crunch Fitness has revolutionized the gym industry since 1989 with its refreshing 'No Judgments' philosophy, creating an inclusive and energetic fitness community that welcomes everyone regardless of their fitness level or background. This rapidly expanding fitness franchise stands out for its unique blend of serious exercise science and fun-focused workout culture.

What sets Crunch apart is its comprehensive offering that goes far beyond traditional gym equipment. Members enjoy access to state-of-the-art facilities featuring cutting-edge cardio machines, extensive free weights, and specialized training zones. The brand's signature group fitness classes, ranging from high-intensity cardio dance to mind-body wellness sessions, create an engaging, community-driven atmosphere that keeps members motivated and coming back for more.

Crunch locations are known for their spotless facilities, modern equipment, and exceptional customer service. The franchise places a strong emphasis on maintaining a positive, encouraging environment through its carefully selected staff of certified trainers and instructors who are passionate about helping members achieve their fitness goals.

Innovation is at the heart of the Crunch experience, with many locations offering premium amenities like hydromassage, tanning services, and recovery zones. The brand continuously evolves its programming to include trending fitness modalities while maintaining its core commitment to providing a welcoming space where fitness meets entertainment.

For entrepreneurs passionate about health and wellness, Crunch represents an opportunity to own a piece of a proven fitness concept that has successfully balanced professional service with an approachable, fun-first attitude to exercise.
  • 5X Higher Revenue Than Industry Average
  • 367 Successful Locations Nationwide
  • Premium Brand, Premium Returns Potential
  • Comprehensive Corporate Support System

Location Analysis

Where Crunch wins

Crunch Fitness demonstrates strong market presence with widespread coverage across multiple states, showing particular concentration in coastal urban markets. California and Florida lead in unit count, creating a robust bi-coastal presence. The Northeast corridor shows significant density with strong representation in New York, New Jersey, and Pennsylvania as key markets.

The franchise maintains a solid average rating of 4.1 across numerous customer reviews, indicating consistent service quality and member satisfaction across regions. This performance suggests successful adaptation to diverse market demographics and competitive landscapes.

Crunch's strategic positioning focuses on metropolitan areas with high population density and median household incomes supporting fitness memberships. The brand shows particular success in markets with young, fitness-conscious demographics and areas with high residential density. Expansion opportunities exist in the Midwest and Southeast, where market penetration remains lower.

Ideal locations typically feature proximity to residential areas or business districts, strong visibility, and 15,000-40,000 square feet of space in middle to upper-middle-income areas. Success factors include locations with significant daytime population, complementary retail presence, and adequate parking. Growing suburban markets with young professional demographics present particularly attractive expansion opportunities.
Total US locations
367
Franchise units
359
Corporate locations
8
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Crunch

Avg gross revenue$2,435,886
Investment range$918,000 – $3,733,000
Investment midpoint$2,325,500
Brand fund2%
Royalty5%
Franchise fee$25,000
Min. net worth
Min. liquid capital
Crunch requires a substantial investment ranging from $918,000 to $3.73 million, positioning it as a premium fitness franchise opportunity. This investment level is significantly higher than the fitness center sub-sector average of $481,378-$1.33 million, reflecting Crunch's full-service gym model with extensive equipment, group fitness studios, and comprehensive amenities. The fitness industry benefits from strong secular growth trends driven by increasing health consciousness and wellness spending, though the sector faces competitive pressures from boutique studios and digital fitness platforms. Established in 1989 with 367 units, Crunch demonstrates solid system maturity and operational experience, providing franchisees with proven business processes and brand recognition. The reported gross revenue of $2.44 million substantially exceeds the sub-sector average of $455,406, though investors should carefully analyze local market dynamics and membership pricing models. The high investment threshold requires substantial liquid capital and net worth, making this opportunity suitable for well-capitalized investors or those with access to commercial lending. Ideal candidates possess multi-unit retail or hospitality experience, given the operational complexity of managing large fitness facilities with diverse service offerings. The "No Judgments" philosophy and community-focused approach provide strong brand differentiation in the crowded fitness market. Territory considerations, real estate requirements, and staffing needs represent key operational factors affecting investment viability. Prospective investors should thoroughly review the FDD and conduct comprehensive market analysis before committing capital.", "brand_bragging_rights": [ "Established 1989 with proven track record", "367 units demonstrate system stability", "No Judgments philosophy drives differentiation", "Full-service model with diverse offerings", "Strong brand recognition in fitness", "Revenue significantly exceeds sector averages
Did you know? Did you know that opening your own Crunch fitness franchise - one of the fastest-growing gym chains known for its "No Judgments" philosophy and affordable memberships - requires a total investment between $918,000 and $3,733,000, which includes the $25,000 franchise fee plus all equipment, build-out costs, and working capital needed to bring that signature high-energy workout experience to your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$918K–$4M
Most common
$918,000
Minimum
$2,325,500
Midpoint
$3,733,000
Maximum

Per FDD Item 7, total initial investment ranges from $918,000 to $3,733,000. The midpoint $2,325,500 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$3M$2M$2M$1M$600KN/A
$2M
$2M
$2M
2022
2023
2024
Avg
$2M
YOY change (2023 -> 2024)
+13%

According to Item 19 of the Franchise Disclosure Document, Crunch has an average gross revenue of $2M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+11% YoY
5004003002001000
2017
2018
2019
2020
2021
2022
2023
2024
367 units open as of 2024 FDD+36 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Crunch's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Crunch franchise typically ranges between $918,000.00 and $3,733,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Crunch
Crunch
$2M avg revenue · 359+ US franchises

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