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Diesel Barbershop

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2011
  • Franchising Since 2017
  • 27 US Franchises
  • $337K - $460K Investment Range
  • $401K Average Gross Revenue
  • 7.5% Royalty Fee
  • $35K Franchise Fee
Brand Description
Diesel Barbershop is revolutionizing the traditional barbershop experience by creating a unique, high-energy atmosphere that combines classic grooming services with modern style. Founded in 2011, this innovative concept merges the nostalgia of an old-school barbershop with elements of a rock 'n' roll salon, vintage arcade, and mechanic's garage to create an unforgettable men's grooming destination.

At Diesel, clients aren't just getting a haircut – they're immersing themselves in an experience. The shops feature complimentary arcade games, refreshments, and an edgy aesthetic that appeals to both traditional and contemporary tastes. Every service is delivered with meticulous attention to detail, including their signature hot towel treatments, precision cuts, straight razor shaves, and relaxing shoulder massages.

What sets Diesel apart is their commitment to elevating the standard men's grooming experience. Their highly trained stylists and barbers specialize in everything from classic cuts to modern fades, beard grooming, and skin care services. The environment is deliberately designed to make every client feel comfortable and welcomed, whether they're looking for a quick trim or the full VIP treatment.

With locations across the country, Diesel Barbershop has successfully created a brand that resonates with men seeking quality grooming services in an atmosphere that's both professional and entertaining. Their continued growth and exceptional customer reviews demonstrate the strong demand for their unique approach to men's grooming, making them a standout player in the personal care industry.
DID YOU KNOW?

How much does it cost to start a franchise with Diesel Barbershop?

$337K
$460K
Starting your own Diesel Barbershop franchise – known for their edgy, rock-and-roll vibe and premium men's grooming services – requires a total investment between $336,700 and $460,200, which covers everything from the franchise fee and build-out costs to equipment and initial marketing needed to bring that signature rebellious barbershop experience to your community.
Financial Summary
Franchise Fee
$35K
Investment Range
$337K - $460K
Investment Midpoint
$398K
Minimum Cash Required
$337K
Royalty Fees
7.5%
Brand Fund
1%
Brand Bragging Rights
Unique entertainment-focused barbershop concept
13 years proven operational history
Growing men's grooming market demand
Below sub-sector average investment requirements
Masculine atmosphere differentiates from competitors
Multi-service grooming and entertainment experience
Financial Analysis
Diesel Barbershop requires an initial investment of $336,700-$460,200, positioning it as a mid-tier franchise opportunity within the personal care sector. The investment range sits below the barbershop sub-sector averages of $351,096-$519,417, offering relatively accessible entry into the growing men's grooming market. The men's grooming industry is experiencing robust growth driven by evolving male consumer preferences and increased spending on personal care services. This demographic shift creates favorable market conditions for specialized barbershop concepts targeting modern men seeking premium grooming experiences. With 31 units and 13 years of operation since 2011, Diesel Barbershop demonstrates moderate system maturity and measured growth trajectory. While the unit count indicates a developing franchise system, the brand's longevity suggests operational stability and refined business processes. The concept's unique positioning as part barbershop, part entertainment venue differentiates it in a competitive landscape. The reported gross revenue of $400,675 falls below sub-sector averages of $481,834, though this may reflect newer unit performance or market development stages. Ideal investors should possess sufficient liquid capital for the investment range and operational working capital needs. The business model suits operators comfortable with service-based retail requiring staff management and customer experience focus. Territory considerations and market demographics favoring male-focused grooming services are crucial evaluation factors. Prospective franchisees must thoroughly review the FDD and conduct comprehensive due diligence to assess local market viability and operational requirements.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Diesel Barbershop. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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Tenet Financial

Financing Partner

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CRF USA

Financing Partner

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First Bank of the Lake

Financing Partner

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Live Oak Bank

Financing Partner

Pension Pros Logo

Pension Pros

Financing Partner

Preferred Funding Group Logo

Preferred Funding Group

Financing Partner

Guidant Financial Logo

Guidant Financial

Financing Partner

Location Analysis
Diesel Barbershop demonstrates strong regional presence across multiple states, showing particular dominance in Texas. This Texas-centric footprint suggests successful market penetration in urban and suburban areas with strong male demographic presence. The franchise maintains an impressive 4.56 average rating across thousands of customer reviews, indicating consistent service quality and strong brand reputation.

The franchise's expansion pattern reveals a strategic focus on the South and Midwest, with notable presence in Florida and established operations in Illinois, Michigan, and Missouri. This geographic distribution suggests successful adaptation to diverse market conditions while maintaining service standards. The significant concentration in Texas provides valuable operational insights for expansion into similar markets.

Ideal locations for Diesel Barbershop typically feature high-traffic areas with strong male professional demographics, proximity to business districts, and complementary retail presence. The brand's success in diverse markets from Texas to Wisconsin demonstrates adaptability to different regional demographics. Growth opportunities exist particularly in underserved markets in the Northeast and West Coast, where the brand's modern, masculine aesthetic could resonate with urban professionals.

Prospective franchisees should focus on metropolitan areas with median household incomes above $60,000, strong male workforce presence, and retail zones with complementary lifestyle businesses.
Total US Locations31
Open Franchises27
Corporate Locations4
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Diesel Barbershop. Learn about the experience and expertise of the executive team guiding Diesel Barbershop's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Diesel Barbershop. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Diesel Barbershop's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Diesel Barbershop's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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