Dog Training Elite

Dog Training Elite

Information based on 2024 FDD

Pets · Dog Training

Investment min
$174K
Total: $174K–$203K
Avg gross revenue
$294K
Unit-level, 2024
Franchise fee
$110K
Per current disclosure
Royalty
8%
of gross revenue
Locations
395
Franchising since 2015

Description

What is Dog Training Elite?

Dog Training Elite stands as a premier dog training franchise that has been transforming the lives of dogs and their owners since 1995. With a foundation built on over 40 years of dog training expertise, this franchise has established itself as an industry leader in both private and service dog training services.

What sets Dog Training Elite apart is their comprehensive, personalized approach to dog training. Their award-winning methodology focuses not just on teaching commands, but on building lasting bonds between dogs and their owners. They offer a wide range of specialized programs including basic obedience, service dog training, and behavior modification for issues like reactivity and anxiety.

The franchise's success is evident in their consistently positive customer reviews, which frequently highlight their trainers' expertise, patience, and ability to achieve remarkable results. Their unique training philosophy emphasizes positive reinforcement while incorporating modern techniques, including e-collar training when appropriate, to ensure lasting behavioral changes.

Dog Training Elite's business model includes both in-home training sessions and group classes, providing multiple revenue streams while offering clients ongoing support and community. Their lifetime access to group training sessions creates lasting client relationships and recurring revenue opportunities. The franchise also specializes in service dog training, tapping into a growing market segment.

With their proven training methods, strong brand reputation, and comprehensive support system, Dog Training Elite offers entrepreneurs the opportunity to build a rewarding business while making a meaningful impact in their communities. Their commitment to excellence in dog training has established them as a trusted name in the pet services industry.
  • 29 years of proven franchise success since 1995
  • 395 units nationwide system scale
  • Low overhead in-home service model
  • Below-average investment entry point in dog training sector
  • Comprehensive obedience and service dog training programs
  • Territory protection in competitive 17-franchise sub-sector

Location Analysis

Where Dog Training Elite wins

Dog Training Elite demonstrates a strategic geographic presence across multiple states nationwide. The franchise shows strong market penetration in Texas and Florida, suggesting successful adaptation to high-population, pet-friendly markets. The notable presence in these states, combined with established operations in Missouri, Arizona, and Colorado, indicates effective market validation in diverse demographic environments.

Customer satisfaction metrics are notably strong, with an average rating of 4.33 out of 5 across numerous reviews, suggesting consistent service quality across regions. This high rating particularly supports expansion potential in existing markets where brand recognition is established.

The franchise appears well-positioned in suburban and urban areas with high pet ownership rates and disposable income. Ideal locations typically include areas with strong residential development, high dog ownership demographics, and proximity to complementary pet services. Growth opportunities exist in underserved markets within the current multi-state footprint, particularly in Northeast and West Coast regions where pet service demand continues to grow.

For prospective franchisees, optimal locations should target areas with median household incomes above $75,000, high population density, and strong presence of young families and professional pet owners. Success factors include visibility from major thoroughfares, proximity to residential communities, and adequate parking for client training sessions.
Total US locations
395
Franchise units
395
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Dog Training Elite

Avg gross revenue$294,360
Investment range$173,550 – $203,250
Investment midpoint$188,400
Brand fund1%
Royalty8%
Franchise fee$110,000
Min. net worth
Min. liquid capital
Dog Training Elite presents an accessible entry point into the pet services sector with investment requirements of $173,550-$203,250, positioning it significantly below the dog training sub-sector average of $262,632-$615,442. This lower investment threshold makes it attractive for first-time franchisees or those seeking service-based businesses without significant real estate commitments.

Operating within the 17-franchise dog training sub-sector of the broader pets industry, the franchise benefits from recession-resistant characteristics as Americans spend over $147 billion annually on pets. The in-home training model reduces overhead costs while capitalizing on convenience-focused consumer preferences.

With 395 units and 29 years of operation since 1995, the system demonstrates substantial maturity and proven scalability across diverse markets. This extensive footprint suggests refined operational systems and comprehensive franchisor support infrastructure, critical factors for new franchisee success.

The reported gross revenue of $294,360 reflects the lower investment model and service-based operational structure compared to the sub-sector average of $590,169. The business model offers territory protection advantages and potential for recurring client relationships through ongoing training programs.

Ideal candidates should possess strong interpersonal skills and community engagement capabilities, as success depends heavily on local market penetration and customer relationship building within the competitive dog training landscape.
Did you know? Starting your own Dog Training Elite franchise - where you'll help transform unruly pups into well-behaved companions - requires a total investment between $173,550 and $203,250, which includes the $110,000 franchise fee plus all the essential startup costs like equipment, initial marketing, and working capital needed to launch your professional dog training business.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$174K–$203K
Most common
$173,550
Minimum
$188,400
Midpoint
$203,250
Maximum

Per FDD Item 7, total initial investment ranges from $173,550 to $203,250. The midpoint $188,400 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$500K$400K$300K$200K$100KN/A
$373K
$297K
$294K
2022
2023
2024
Avg
$321K
YOY change (2023 -> 2024)
-1%

According to Item 19 of the Franchise Disclosure Document, Dog Training Elite has an average gross revenue of $294K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+40% YoY
5004003002001000
2017
2018
2019
2020
2021
2022
2023
2024
395 units open as of 2024 FDD+112 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Dog Training Elite's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Dog Training Elite franchise typically ranges between $173,550.00 and $203,250.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Dog Training Elite
Dog Training Elite
$294K avg revenue · 395+ US franchises

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