Blue Moon Estate Sales

Blue Moon Estate Sales

Franzy VerifiedInformation based on 2025 FDD

Real Estate · Estate Sales

Investment min
$57K
Total: $57K–$113K
Avg gross revenue
$282K
Unit-level, 2025
Franchise fee
$25K–$57K
Veteran discount available
Royalty
5.5%
of gross revenue
Locations
123
Franchising since 2013

Description

What is Blue Moon Estate Sales?

Blue Moon Estate Sales has revolutionized the estate sale industry since 2009 with their signature blend of professionalism, compassion, and proven results. As a nationally recognized leader in estate liquidation services, Blue Moon has perfected a comprehensive approach that transforms the overwhelming task of managing estate sales into a seamless, stress-free experience.

What sets Blue Moon apart is their meticulous attention to detail and customer-centric philosophy. Their trained professionals handle every aspect of the estate sale process, from detailed inventory assessment and expert item valuation to strategic marketing and sophisticated staging that maximizes item appeal. The company's rigorous training and ethics program ensures that each franchise location maintains the highest standards of service and integrity.

Whether managing residential or commercial estate sales, Blue Moon's team approaches each project with unparalleled care, discretion, and professionalism. Their expertise extends beyond just selling items – they provide comprehensive solutions for clients looking to downsize, relocate, or handle estate liquidation during sensitive times. Their marketing strategies and pricing expertise consistently deliver exceptional results, while their organized, welcoming sale environments attract serious buyers and collectors.

Blue Moon's success is built on their ability to create win-win situations: helping clients maximize returns while providing treasure hunters and collectors access to unique, fairly priced items. Their commitment to excellence has earned them a loyal following of both sellers and buyers, with countless testimonials praising their organized approach, friendly staff, and ability to handle complex sales with grace and efficiency.
  • Only franchise in estate sales sector
  • 15 years proven operational history
  • 109 units nationwide network presence
  • Professional staging and marketing expertise
  • Sustainability-focused business model appeal
  • Low overhead service-based investment structure

Location Analysis

Where Blue Moon Estate Sales wins

Blue Moon Estate Sales exhibits strong geographic clustering in the Southeast (Florida, Georgia, North Carolina), Mid-Atlantic (Virginia, Maryland, Pennsylvania), and select Midwest markets (Ohio, Michigan), with Florida emerging as the dominant state across Tampa, Orlando, and Jacksonville metro areas. This concentration aligns logically with the brand's demographic targeting: regions with substantial populations aged 65+, established housing stock, and active retirement migration patterns. The Florida presence is particularly strategic, given the state's high concentration of retirees, downsizing households, and estate turnover driven by generational wealth transfer. Customer sentiment data shows strong performance, with average ratings of 4.6 to 4.8 stars and moderate review volumes (15-75 reviews per location), indicating established local engagement and repeat referral activity. Positive feedback centers on professional staff, well-organized sales, and fair pricing, while negative themes around pricing perception, limited negotiation, and communication delays suggest operational inconsistencies across franchise territories. This variance may reflect differences in franchisee experience, market maturity, or local competition intensity. The service-territory model reduces location dependency but increases importance of demographic alignment and professional network density. Affluent suburbs, retirement communities, and urban markets with downsizing demand represent ideal targets. However, inconsistent experiences across territories warrant careful vetting. Prospective investors should conduct territory-specific market validation, assess competitive density of estate sale providers, and evaluate access to referral sources like estate attorneys and senior living facilities before committing.
Total US locations
109
Franchise units
123
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Blue Moon Estate Sales

Avg gross revenue$282,243
Investment range$57,015 – $113,325
Investment midpoint$85,170
Brand fund1%
Royalty5.5%
Franchise fee$24,500–$57,000
Min. net worth$125,000
Min. liquid capital$60,000

Veteran discount available

Blue Moon Estate Sales participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Blue Moon Estate Sales presents a relatively accessible entry point within the estate liquidation services sector, with investment requirements of $57,015 to $113,325. The reported gross revenue of $282,243 suggests a revenue-to-investment ratio of approximately 2.5:1 to 5:1, which appears reasonable for a service-based model with limited physical infrastructure. Founded in 2013 with 109 units, the brand demonstrates moderate but sustained franchise expansion over 11 years, averaging roughly 10 units annually—a pace suggesting selective franchisee recruitment rather than aggressive saturation. The home-based operational model minimizes fixed overhead and real estate risk, though reliance on storage facilities and staging logistics introduces variable cost considerations. Gross revenue figures likely reflect commission-based income from estate sales, meaning actual profitability depends heavily on territory quality, sale frequency, and cost discipline around inventory handling and marketing. The demographic tailwind from aging baby boomers and downsizing trends supports long-term demand, but success hinges on individual franchisee ability to cultivate referral networks with estate attorneys, senior living facilities, and real estate agents. Commission disputes and unsold inventory handling noted in reviews suggest potential friction points in client expectations. Investors should model conservative deal flow scenarios and recognize that revenue variability is inherent to estate liquidation cycles. This model favors operators with relationship-building skills and community embeddedness rather than those seeking standardized, high-volume transaction models.
Did you know? Blue Moon Estate Sales operates in the estate liquidation services sector with an initial investment ranging from $57,015 to $113,325. The franchise fee information was not disclosed in available data. This home-based or small office model offers a relatively low-barrier entry into the real estate services industry, with revenue tied to commission-based estate sale transactions. Founded in 2013, the brand has grown to 109 units, primarily concentrated in Southeast and Mid-Atlantic markets with aging demographic profiles.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Blue Moon Estate Sales works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$57K–$113K
Most common
$57,015
Minimum
$85,170
Midpoint
$113,325
Maximum

Per FDD Item 7, total initial investment ranges from $57,015 to $113,325. The midpoint $85,170 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$500K$400K$300K$200K$100KN/A
$398K
$315K
$250K
2022
2023
2024
Avg
$321K
YOY change (2023 -> 2024)
-21%

According to Item 19 of the Franchise Disclosure Document, Blue Moon Estate Sales has an average gross revenue of $250K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+18% YoY
1501209060300
2017
2018
2019
2020
2021
2022
2023
2024
109 units open as of 2025 FDD+17 in last 12 mo

2025 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Blue Moon Estate Sales's 2025 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2025 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Blue Moon Estate Sales franchise typically ranges between $57,015.00 and $113,325.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Blue Moon Estate Sales
Blue Moon Estate Sales
$282K avg revenue · 123+ US franchises

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