1 Percent Lists
Real Estate · Residential Brokerage
Description
What is 1 Percent Lists?
What sets 1 Percent Lists apart is their commitment to combining modern technology with traditional real estate expertise. Their franchise model empowers real estate professionals to offer homeowners comprehensive services including professional photography, marketing, showing coordination, and expert negotiation – all at a fraction of the traditional commission rate.
The brand has garnered impressive customer testimonials highlighting quick sales, substantial savings, and exceptional service. Their success stems from a business model that benefits both real estate professionals and homeowners: agents can build sustainable businesses while offering clients tremendous value. This win-win approach has fueled their expansion across multiple markets.
Each 1 Percent Lists franchise operates with a commitment to transparency, professionalism, and customer service excellence. Franchisees receive comprehensive training and support to implement the proven system that has helped countless homeowners save thousands in commission fees without sacrificing service quality.
For entrepreneurs looking to enter the real estate industry with a competitive edge, 1 Percent Lists offers an opportunity to be part of a forward-thinking brand that's challenging industry norms while delivering measurable value to consumers. Their innovative approach and strong market reception indicate a promising future in the evolving real estate landscape.
- Lower investment than industry average
- Tech-driven, efficient business model
- Disruptive 1% commission structure
- Rapid unit growth since 2015
Location Analysis
Where 1 Percent Lists wins
The franchise's exceptional 4.99 average rating across numerous customer reviews indicates strong operational execution and market fit, particularly in their core southeastern markets. This high satisfaction rate suggests their discount real estate brokerage model resonates well with cost-conscious homeowners in these regions, where housing affordability is often a key consideration.
Ideal locations for new franchises should target mid-sized metropolitan areas with growing populations and active real estate markets, particularly in underserved territories in the Southeast and Mid-Atlantic regions. The most successful locations typically operate in markets with median home prices between $200,000-$400,000, where their cost-saving value proposition is most compelling.
Significant expansion opportunities exist in untapped markets across the Northeast and Midwest, where similar discount brokerage models have proven successful. However, prospective franchisees should consider higher operating costs and increased competition in these regions.
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Financial Analysis
The numbers behind 1 Percent Lists
The franchise's growth to 39 units since 2015 demonstrates market validation and scalability. While specific gross revenue data isn't available, the business model's focus on technology-driven efficiency and reduced overhead costs suggests potential for higher profit margins than traditional brokerages charging 6% commissions.
ROI potential is enhanced by the franchise's disruptive pricing model, which can attract cost-conscious sellers in any market condition. Key success factors include market presence in high-turnover areas and effective digital marketing implementation. The low initial investment reduces risk exposure, though success heavily depends on the franchisee's ability to generate listing volume to offset lower per-transaction revenue.
The ideal investor profile is a licensed real estate professional with strong digital marketing aptitude and local market knowledge. Location success factors include growing metropolitan areas with median home prices above $300,000 to maximize the competitive advantage of the 1% commission model.
Primary risks include market competition from traditional brokerages and potential commission pressure in downward markets. However, the franchise's technology-forward approach and proven growth trajectory suggest strong potential for sustained market expansion.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $21,870 to $59,560. The midpoint $40,715 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for 1 Percent Lists's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a 1 Percent Lists franchise typically ranges between $21,870.00 and $59,560.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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