Assist-2-Sell

Assist-2-Sell

Information based on 2024 FDD

Real Estate · Residential Brokerage

Investment min
$14K
Total: $14K–$44K
Avg gross revenue
N/A
Unit-level, 2024
Franchise fee
$3K
Per current disclosure
Royalty
5%
of gross revenue
Locations
109
Franchising since 1993

Description

What is Assist-2-Sell?

Assist-2-Sell is a pioneering real estate brokerage franchise that has been revolutionizing the residential real estate industry since 1987. With a client-first approach that combines traditional full-service real estate expertise with innovative cost-saving solutions, Assist-2-Sell has established itself as a trusted name in the competitive real estate market.

What sets Assist-2-Sell apart is their commitment to providing comprehensive real estate services while maintaining a personal touch. Their network of skilled real estate professionals offers extensive local market knowledge, dedicated customer service, and a full suite of modern real estate tools and resources. From virtual home tours and detailed neighborhood analyses to expert price negotiations and seamless closing processes, Assist-2-Sell agents guide clients through every step of their real estate journey.

The franchise's success is built on a foundation of transparency, professionalism, and genuine care for their clients' needs. Assist-2-Sell franchisees benefit from a proven business model that emphasizes both traditional relationship-building and modern digital marketing strategies. Their agents consistently receive glowing reviews for their attentiveness, market expertise, and ability to make the home buying and selling process as stress-free as possible.

Whether working with first-time homebuyers or experienced property investors, Assist-2-Sell's network of dedicated professionals brings the perfect blend of personal attention and industry expertise to every transaction. With over three decades of experience and a strong presence across multiple markets, Assist-2-Sell continues to demonstrate why they're a trusted choice for both real estate entrepreneurs and home buyers/sellers alike.
  • 37 years proven franchise experience
  • Ultra-low investment barrier to entry
  • Established discount brokerage model positioning
  • Minimal overhead operational structure
  • Cost-effective alternative real estate solution
  • Selective growth focused franchise system

Location Analysis

Where Assist-2-Sell wins

Assist-2-Sell maintains a strategic presence across multiple states, with widespread coverage showing particular strength in the Northwest and Mid-Atlantic regions. The franchise has a notable concentration in Idaho, Pennsylvania, and maintains strong market presence across Virginia, Washington, and Colorado. This geographic distribution suggests a successful adaptation to diverse real estate markets while maintaining operational efficiency.

The franchise's average rating of 3.86 across numerous customer reviews indicates consistent service quality, particularly strong in established markets like Pennsylvania where locations demonstrate excellent customer satisfaction ratings. This performance metric suggests successful market penetration and customer satisfaction in competitive real estate markets.

Significant expansion opportunities exist in underserved regions, particularly in the Southeast and Northeast, where real estate market dynamics and population growth could support additional units. The franchise's current footprint suggests successful operations in both urban and suburban markets, with particular strength in mid-sized metropolitan areas.

Ideal locations typically feature growing populations, stable housing markets, and median home prices that support the franchise's value-based business model. Prospective franchisees should focus on areas with active real estate markets, strong population growth, and limited discount brokerage competition.
Total US locations
110
Franchise units
109
Corporate locations
1
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Assist-2-Sell

Avg gross revenueN/A
Investment range$14,020 – $43,995
Investment midpoint$29,008
Brand fund1.5%
Royalty5%
Franchise fee$2,995
Min. net worth
Min. liquid capital
Assist-2-Sell presents an exceptionally accessible entry point into real estate franchising with an investment range of $14,020 - $43,995, positioning it as a low-barrier opportunity in the residential brokerage sector. This investment level sits significantly below the sub-sector average of $55,927 - $239,969, making it attractive for first-time franchise investors or those seeking capital-efficient market entry. The minimal capital requirements suggest a business model focused on commission-based operations rather than extensive physical infrastructure, typical of discount real estate brokerages. With 37 years of operational history since 1987, the franchise demonstrates proven system longevity, though its 110-unit footprint indicates selective growth rather than aggressive expansion. The residential brokerage sector benefits from consistent housing market activity and demographic trends supporting homeownership, though it remains sensitive to interest rate fluctuations and economic cycles. The low investment threshold appeals to experienced real estate professionals seeking brand affiliation and operational support without substantial capital commitment. However, the commission-based model requires strong local market knowledge and sales capabilities. Ideal investors typically possess real estate licensing, established local networks, and understanding of residential market dynamics. The franchise's positioning suggests focus on cost-conscious consumers seeking alternatives to traditional full-service brokerages. Territory considerations and market saturation levels warrant careful evaluation, as real estate franchises often depend heavily on local market conditions and competitive density. Prospective investors should thoroughly review the FDD to understand fee structures, ongoing royalties, and territorial rights before committing capital to this established but niche real estate franchise system.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$14K–$44K
Most common
$14,020
Minimum
$29,008
Midpoint
$43,995
Maximum

Per FDD Item 7, total initial investment ranges from $14,020 to $43,995. The midpoint $29,008 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

-9% YoY
20016012080400
2017
2018
2019
2020
2021
2022
2023
2024
110 units open as of 2024 FDD-11 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Assist-2-Sell's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Assist-2-Sell franchise typically ranges between $14,020.00 and $43,995.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Assist-2-Sell
Assist-2-Sell
N/A avg revenue · 109+ US franchises

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