Keller Williams - Regional Developer

Keller Williams - Regional Developer

Information based on 2024 FDD

Real Estate · Other Real Estate Businesses

Investment min
$182K
Total: $182K–$336K
Avg gross revenue
N/A
Unit-level, 2024
Franchise fee
$35K
Per current disclosure
Royalty
6%
of gross revenue
Locations
766
Franchising since 2012

Description

What is Keller Williams - Regional Developer?

Keller Williams - Regional Developer presents a unique opportunity to be part of one of the most respected and innovative names in real estate. As a Regional Developer, you'll have the chance to shape the future of real estate entrepreneurship in your territory by recruiting, training, and supporting real estate professionals under the renowned Keller Williams banner.

Founded in 1994, Keller Williams has revolutionized the real estate industry through its commitment to agent-centric culture, cutting-edge technology, and comprehensive training programs. The Regional Developer role goes beyond traditional franchise ownership – it's an opportunity to build and lead a network of real estate professionals while developing multiple market centers within your designated region.

What sets Keller Williams apart is their proprietary business model that focuses on empowering agents through education, innovative technology solutions, and a culture of sharing. Their proven systems include the KW MAPS Coaching program, state-of-the-art marketing tools, and the industry-leading KW Command platform, which provides agents with powerful data analytics and client management capabilities.

As a Regional Developer, you'll benefit from Keller Williams' strong brand recognition, established operational systems, and ongoing support from industry veterans. This leadership position allows you to create significant impact in your region while building a scalable business model that can generate multiple revenue streams through market center expansion, agent recruitment, and training programs.

This opportunity is ideal for experienced real estate professionals or business leaders who are passionate about developing others and creating lasting impact in their communities through real estate entrepreneurship.
  • 30+ years proven franchise system
  • 810 units nationwide market presence
  • Industry-leading technology and training platforms
  • Established brand recognition and credibility
  • Comprehensive territorial development support
  • Lower investment vs sub-sector average

Location Analysis

Where Keller Williams - Regional Developer wins

Keller Williams Regional Developer maintains a strategic presence across multiple states, with widespread coverage throughout the United States and particularly strong concentration in the Mid-Atlantic region. Notable market presence in Maryland and Virginia serves as core territory, while significant operations across Missouri, New Jersey, and New York demonstrate successful market penetration in diverse geographic areas. The franchise's average rating of 3.68 across numerous customer reviews indicates consistent service delivery, though there's room for improvement in customer satisfaction metrics.

The franchise's strongest performance appears in established real estate markets with high property values and transaction volumes, particularly in suburban areas near major metropolitan centers. Strong performance in locations like Columbia, MD exemplifies successful market positioning in affluent, growing communities. Market opportunities exist in underserved states, particularly in regions experiencing population growth and strong real estate market fundamentals.

Ideal locations for new franchises typically feature robust population growth, strong median household incomes, and active real estate markets. Success factors include proximity to growing business districts, affluent residential areas, and regions with high real estate transaction volumes. Potential franchisees should focus on markets with strong professional demographics and limited regional developer competition, particularly in states showing positive migration trends and economic growth.
Total US locations
810
Franchise units
766
Corporate locations
44
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Keller Williams - Regional Developer

Avg gross revenueN/A
Investment range$182,430 – $335,697
Investment midpoint$259,064
Brand fund$1,000/yr
Royalty6%
Franchise fee$35,000
Min. net worth
Min. liquid capital
Keller Williams Regional Developer represents a premium-tier franchise opportunity with investment requirements of $182,430-$335,697, positioning it significantly below the sub-sector average of $1.47-$2.31 million. This creates an accessible entry point into real estate development within an established brand framework.

The 30-year operational history since 1994 and 810 units demonstrate substantial system maturity and proven scalability. As one of America's largest real estate franchises, Keller Williams offers extensive infrastructure, training programs, and technology platforms that support regional development operations.

The real estate industry benefits from consistent housing market activity, though cyclical economic factors influence transaction volumes. Regional developers typically focus on recruiting agents, supporting market centers, and expanding territorial presence rather than direct property transactions.

Ideal investors should possess strong business development experience, substantial liquid capital reserves, and deep understanding of local real estate markets. The regional developer model requires relationship-building skills and ability to support multiple franchise locations within designated territories.

Key considerations include territory exclusivity rights, ongoing royalty structures, and market saturation levels. The investment offers potential for multi-unit development and territorial expansion, though success depends heavily on local market conditions and recruitment capabilities.

Prospective investors must thoroughly review the Franchise Disclosure Document and conduct comprehensive due diligence, including market analysis and franchisor financial verification, before making investment commitments.
Did you know? Did you know that becoming a Keller Williams Regional Developer - one of the most prestigious roles in real estate franchising where you'll oversee multiple markets and help recruit top agents - requires a total investment between $182,430 and $335,697, which includes the $35,000 franchise fee plus all the capital you'll need to establish your regional operations and start building your real estate empire?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$182K–$336K
Most common
$182,430
Minimum
$259,064
Midpoint
$335,697
Maximum

Per FDD Item 7, total initial investment ranges from $182,430 to $335,697. The midpoint $259,064 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

1,0008006004002000
2017
2018
2019
2020
2021
2022
2023
2024
810 units open as of 2024 FDD+810 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Keller Williams - Regional Developer's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Keller Williams - Regional Developer franchise typically ranges between $182,430.00 and $335,697.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Keller Williams - Regional Developer
Keller Williams - Regional Developer
N/A avg revenue · 766+ US franchises

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