LakePlace.com
Real Estate · Marketing Services
Description
What is LakePlace.com?
The franchise has built its reputation on providing comprehensive marketing solutions specifically tailored to showcase unique waterfront properties. Their specialized approach includes high-quality photography, virtual tours, and targeted digital marketing campaigns that reach qualified buyers actively seeking lake and recreational properties.
What sets LakePlace.com apart is their deep understanding of the waterfront property market and their commitment to maintaining strong relationships within local communities. Their franchise partners benefit from a proven system that combines local market expertise with sophisticated online marketing tools, allowing them to effectively serve clients in their territories.
Reviews consistently highlight the franchise's commitment to exceptional customer service, with clients praising their agents' professionalism, honesty, and ability to facilitate smooth transactions. The network of LakePlace.com franchisees works collaboratively to share market insights and best practices, creating a supportive environment that benefits both agents and clients alike.
For entrepreneurs passionate about real estate and marketing, LakePlace.com offers a unique opportunity to specialize in the growing niche of waterfront and recreational properties while leveraging a respected brand name and proven marketing system.
- Ultra-low investment barrier at $16K-$33K entry point
- Exceptional revenue performance at $970,489 per unit average
- 21 years of established market presence since 2003
- 17% higher revenue per unit than subsector average
- 78% lower investment requirement than industry peers
- Focused waterfront property market positioning
Location Analysis
Where LakePlace.com wins
The franchise's strong concentration in Minnesota indicates a robust core market, while the established presence in Wisconsin and Michigan shows successful market expansion. This regional focus allows for deep market knowledge and strong local networks, essential for real estate marketing services. The current geographic footprint suggests opportunities for expansion into adjacent markets like Illinois and Iowa, particularly in areas with significant lake properties and vacation home demand.
Ideal locations for new franchises should target areas with high concentrations of lakefront properties, strong seasonal tourism, and affluent second-home buyers. Success factors include proximity to popular lake regions, established vacation communities, and areas with strong property appreciation trends. The franchise's focused regional strategy, coupled with its ability to manage multiple business units per location, indicates a well-executed business model that could be replicated in similar markets across the Upper Midwest.
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Financial Analysis
The numbers behind LakePlace.com
The franchise demonstrates outstanding revenue performance with $970,489 average revenue per unit, significantly outpacing the sub-sector average of $830,466. With total gross revenue of $11.6 million across 12 active units, the system shows strong financial performance despite its compact size.
Established in 2003 with 21 years of market presence, LakePlace.com exhibits a conservative expansion approach with controlled growth to 12 units. This may indicate selective franchising or specialized market focus. The small system size suggests limited brand recognition outside core markets, though it may provide more personalized franchisor support.
Website evidence suggests the franchise operates in lakefront and waterfront property markets across Minnesota and Wisconsin, featuring luxury properties ranging from $1.3M to $6.8M. This apparent specialization in recreational and luxury waterfront real estate creates geographic dependencies but targets high-value market segments.
Key considerations include seasonal market fluctuations, economic sensitivity of luxury real estate, and the need for specialized market knowledge. Prospective franchisees should thoroughly review the FDD and assess local waterfront property inventory and demand patterns before investing.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $16,000 to $33,000. The midpoint $24,500 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, LakePlace.com has an average gross revenue of $12M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2023 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for LakePlace.com's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a LakePlace.com franchise typically ranges between $16,000.00 and $33,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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