Mossy Oak Properties

Mossy Oak Properties

Information based on 2024 FDD

Real Estate · Other Real Estate Businesses

Investment min
$20K
Total: $20K–$72K
Avg gross revenue
N/A
Unit-level, 2024
Franchise fee
$5K–$15K
Per current disclosure
Royalty
6%
of gross revenue
Locations
83
Franchising since 2002

Description

What is Mossy Oak Properties?

Mossy Oak Properties has established itself as a distinctive force in the real estate industry, specializing in land and property sales with a particular focus on outdoor and recreational properties. Founded in 1999, the company has built a sterling reputation by combining deep local market knowledge with a passion for connecting buyers and sellers of unique properties.

What sets Mossy Oak Properties apart is their team of dedicated real estate professionals who understand both traditional real estate and specialized land transactions. Their agents are known for their expertise in various property types, including hunting land, farmland, timber investments, and residential properties. This versatility allows them to serve a diverse clientele with specific needs and interests.

The franchise has cultivated a strong presence across multiple states, with agents who are deeply embedded in their local communities. Their approach combines modern marketing techniques with traditional relationship-building, ensuring both buyers and sellers receive personalized attention and expert guidance throughout their real estate journey.

Reviews consistently highlight their agents' exceptional communication, market knowledge, and ability to handle complex property transactions with ease. Whether it's helping first-time homebuyers, assisting with land investments, or managing unique property sales, Mossy Oak Properties' professionals are known for going above and beyond to ensure client satisfaction.

For entrepreneurs interested in the real estate industry, Mossy Oak Properties offers a proven business model that leverages a trusted brand name while providing the freedom to specialize in various property types. Their success is built on a foundation of integrity, expertise, and a deep understanding of both traditional and recreational real estate markets.
  • Established Mossy Oak Brand Recognition
  • 25+ Years Proven System Stability
  • Ultra-Low Investment Entry Point
  • Specialized Rural Land Expertise
  • Strong Outdoor Community Connection
  • Technology-Driven Property Platform

Location Analysis

Where Mossy Oak Properties wins

Mossy Oak Properties demonstrates a strategic presence across multiple states, with widespread coverage concentrated primarily in the Southeast and Midwest regions. The franchise shows particular strength across several key markets including Missouri, Arkansas, Texas, Tennessee, and North Carolina, suggesting successful market penetration in rural and suburban areas with strong hunting, agriculture, and recreational land markets.

The franchise's impressive 4.32 average rating across numerous customer reviews indicates strong performance and customer satisfaction, particularly in markets where outdoor recreation and land investment opportunities are prevalent. This specialized focus has helped Mossy Oak Properties establish a competitive advantage in regions where traditional real estate brokerages may lack expertise in recreational and agricultural properties.

Significant expansion opportunities exist in underserved markets, particularly in the Northeast and Western states where recreational land sales are growing. Ideal locations for new franchises typically include areas with strong hunting and outdoor recreation cultures, substantial rural land transactions, and agricultural communities. Success factors include proximity to active land markets, demographics aligned with outdoor lifestyles, and regions with stable or growing land values.

Prospective franchisees should focus on markets with high concentrations of recreational land buyers, strong agricultural presence, and established outdoor sporting communities while considering local competition and land transaction volumes.
Total US locations
83
Franchise units
83
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Mossy Oak Properties

Avg gross revenueN/A
Investment range$20,250 – $72,250
Investment midpoint$46,250
Brand fund2%
Royalty6%
Franchise fee$5,000–$15,000
Min. net worth
Min. liquid capital
Mossy Oak Properties presents an exceptionally accessible entry point with investment requirements of $20,250-$72,250, positioning it as a premium entry-level opportunity in real estate franchising. This investment level sits dramatically below the sub-sector average of $1.47-$2.31 million, suggesting a streamlined business model focused on specialized rural land sales rather than traditional real estate operations requiring physical offices and extensive infrastructure.

The 25-year operational history since 1999 demonstrates proven system stability, though the current 83-unit footprint indicates selective growth focused on market penetration rather than rapid expansion. This measured approach suggests strong franchisor oversight and territory protection for existing operators.

The real estate sector benefits from sustained demand for rural properties, driven by remote work trends and lifestyle migration patterns. Mossy Oak Properties leverages the established Mossy Oak outdoor brand recognition, providing immediate market credibility in the specialized rural land niche.

Ideal investors should possess real estate licensing capability, strong local market knowledge, and networking skills within outdoor recreation communities. The low capital requirements make this accessible to experienced real estate professionals seeking brand affiliation without substantial infrastructure investment.

Key considerations include territory exclusivity terms, lead generation support, and technology platform capabilities. The specialized nature requires understanding rural property valuation and buyer demographics. Prospective franchisees should thoroughly review the FDD to understand ongoing fees, marketing support, and territorial rights before committing to this niche real estate opportunity.
Did you know? Starting your own Mossy Oak Properties real estate franchise, specializing in hunting, fishing, and rural properties, requires a total investment of $20,250 to $72,250 (which includes franchise fees of $5,000 to $15,000), making it one of the more accessible entry points into the outdoor recreation real estate market.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$20K–$72K
Most common
$20,250
Minimum
$46,250
Midpoint
$72,250
Maximum

Per FDD Item 7, total initial investment ranges from $20,250 to $72,250. The midpoint $46,250 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

-7% YoY
1501209060300
2017
2018
2019
2020
2021
2022
2023
2024
83 units open as of 2024 FDD-6 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Mossy Oak Properties's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Mossy Oak Properties franchise typically ranges between $20,250.00 and $72,250.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Mossy Oak Properties
Mossy Oak Properties
N/A avg revenue · 83+ US franchises

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