SureStay Collection by Best Western
Real Estate · Hotel Resorts
Description
What is SureStay Collection by Best Western?
Each SureStay Collection property offers a unique, upscale lodging experience that caters to both business travelers and leisure guests seeking distinctive accommodations. Properties under this brand maintain high quality standards while preserving their individual personality and local flavor, setting them apart from conventional hotel chains.
As a franchise owner, you'll benefit from Best Western's powerful global reservation system, award-winning loyalty program, and comprehensive operational support. The brand's marketing resources and advanced technology infrastructure help drive bookings and maintain competitive advantages in the dynamic hospitality market.
What sets SureStay Collection apart is its flexible approach to property management, allowing owners to maintain their hotel's unique identity while accessing Best Western's extensive resources and expertise. The brand focuses on delivering exceptional guest experiences through personalized service and attention to detail, helping properties maintain strong guest satisfaction ratings and repeat business.
Whether converting an existing hotel or developing a new property, SureStay Collection provides a sophisticated platform for hoteliers looking to succeed in the upper-midscale to upscale segment. With Best Western's decades of hospitality experience backing your venture, you'll be well-positioned to capture market share in this growing sector of the hotel industry.
- 85% lower investment than hotel resort sub-sector average
- Best Western's proven hospitality infrastructure and support systems
- Established reservation and marketing systems included
- 325 units achieved within 8 years of establishment
- Economy-midscale market segment with lower capital barriers
- Brand recognition without premium investment requirements
Location Analysis
Where SureStay Collection by Best Western wins
The brand's geographic distribution reveals significant expansion potential, particularly in the Northeast and Southeast regions where market penetration remains limited. While maintaining an established presence in documented markets, the brand's extensive network indicates substantial coverage in additional regions beyond the primary documented states.
Ideal locations for new franchisees should target metropolitan areas with strong corporate presence, tourism attractions, or transportation hubs. Success factors include proximity to business districts, airports, or major highways, with markets demonstrating consistent lodging demand growth. The brand's relatively recent establishment in 2016 and its rapid expansion demonstrates strong market acceptance and franchise system development, making it an attractive option for hoteliers in high-demand markets.
Loading map...
Is your territory available?
Let's find out.
We'll take you through a few quick questions, then SureStay Collection by Best Western confirms availability directly.
Financial Analysis
The numbers behind SureStay Collection by Best Western
The hotel industry benefits from recovering travel demand and evolving consumer preferences toward branded, reliable accommodations. SureStay targets the economy-to-midscale segment, capitalizing on travelers seeking quality assurance at competitive rates while maintaining significantly lower capital barriers than traditional hotel investments.
Established in 2016, the brand has grown to 325 units over eight years, leveraging Best Western's established infrastructure including reservation systems, marketing support, and operational expertise. This growth trajectory demonstrates market acceptance while maintaining lower investment barriers than traditional Best Western properties.
Key investment considerations include location selection, local market dynamics, and operational management requirements. Hotel operations demand 24/7 oversight and strong customer service capabilities. Ideal investors possess hospitality experience or strong management backgrounds with sufficient liquid capital for initial investment plus working capital reserves. Prospective franchisees should thoroughly analyze local market conditions and review the FDD with qualified advisors before proceeding.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $901,750 to $2,951,015. The midpoint $1,926,383 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for SureStay Collection by Best Western's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a SureStay Collection by Best Western franchise typically ranges between $901,750.00 and $2,951,015.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
Franchises for you
Brands worth comparing
Other brands in the same vertical and investment band — recommendations based on what you've explored.
